Original article by Paul Smith
The Australian Financial Review – Page: 22 : 17-May-16

Optus has attracted criticism for restricting access to its English Premier League coverage to its own broadband and mobile customers. However, Optus’s Ben White says the telco aims to differentiate itself from rivals by offering exclusive content to its customers, and he notes that Optus is upgrading its infrastructure to ensure that its EPL coverage is of broadcast quality. Optus will also be the primary Australian broadcaster of the 2018 World Cup in Russia, with SBS to broadcast some matches.

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SINGTEL OPTUS PTY LTD, ENGLISH PREMIER LEAGUE, SPECIAL BROADCASTING SERVICE (SBS), THE A LEAGUE PTY LTD, SOCCEROOS, NETFLIX INCORPORATED