Original article by Michael Bodey
The Australian – Page: 28 : 30-May-16
Pollinate has produced research on behalf of Australian Radio Network which examines how consumers engage with various media formats. The research found that radio is one of five media channels that are particularly effective in lifting the mood of audiences. ARN CEO Tony Kendall says the research shows that consumers are no longer engaged with radio in the late evening prior to going to bed, when they tend to use mobile phones and tablet devices rather than listening to radio or watching TV.
CORPORATES
AUSTRALIAN RADIO NETWORK PTY LTD, POLLINATE, FACEBOOK INCORPORATED, SPOTIFY LIMITED, PANDORA MEDIA INCORPORATED, KIIS FM, GOLD FM