Original article by Max Mason
The Australian Financial Review – Page: 31 : 30-May-16

Australian Competition & Consumer Commission chairman Rod Sims says Optus’s acquisition of local broadcasting rights for the English Premier League demonstrates the competitive environment for sports rights. Telstra has traditionally been the dominant telco in terms of sports rights, but Optus has signalled its interest in expanding its exclusive sports coverage.

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SINGTEL OPTUS PTY LTD, ENGLISH PREMIER LEAGUE, AUSTRALIAN COMPETITION AND CONSUMER COMMISSION, TELSTRA CORPORATION LIMITED – ASX TLS, THE A LEAGUE PTY LTD, CRICKET AUSTRALIA, NATIONAL RUGBY LEAGUE, AUSTRALIAN FOOTBALL LEAGUE, NETBALL AUSTRALIA, FOXTEL MANAGEMENT PTY LTD