Ten aims to build on Big Bash success

Original article by Max Mason
The Age – Page: 20 : 8-Jun-16

Ten Network CEO Paul Anderson is optimistic that ratings for the Big Bash League domestic Twenty20 competition will increase in the 2016-17 season, after growth of 25 per cent in capital city audiences in 2015-16. The national audience rose by 16 per cent. Ten will expand its coverage of the Big Bash League to include live broadcasts of 47 matches. The network’s current broadcasting rights deal is worth $A20m annually over five years, but this cost may rise significantly when the current deal expires in 2018.

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