Original article by Jake Mitchell
The Australian – Page: 23 : 27-Jun-16

Media buying agencies have had to cancel some advertising sales deals that were booked prior to the new regional TV affiliation agreements that take effect on 1 July 2016. WIN Corporation and Southern Cross Media Group will switch metropolitan affiliates, which is likely to cause confusion among some viewers and affect media buyers’ ad sales in July. The media landscape is expected to face further changes if cross-media ownership laws are abolished, with the prospect of mergers between metropolitan and regional networks.

CORPORATES
WIN CORPORATION PTY LTD, SOUTHERN CROSS MEDIA GROUP LIMITED – ASX SXL, TEN NETWORK HOLDINGS LIMITED – ASX TEN, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, OPTIMUM MEDIA DIRECTION PTY LTD, SEVEN NETWORK LIMITED, SMI MEDIA INCORPORATED, PRIME MEDIA GROUP LIMITED – ASX PRT