Original article by Sue Mitchell
The Australian Financial Review – Page: 13 : 9-Aug-16

Coles will launch a new milk brand in the third week of August 2016. The new product will be priced higher than the supermarket chain’s private label milk, which costs $A1.00 per litre. Coles intends to divert $A0.20 a litre from sales of the new product to a hardship and innovation fund. Victorian dairy farmers, who are supposed to be the beneficiaries of the Farmers Fund, see the initiative as a marketing stunt. They say they would prefer being paid more for milk.

CORPORATES
COLES SUPERMARKETS AUSTRALIA PTY LTD, MURRAY GOULBURN CO-OPERATIVE COMPANY LIMITED, WOOLWORTHS LIMITED – ASX WOW, FARMERS FUND, FARMERS OWN, NURTURE FUND, AUSTRALIAN DAIRY FARMERS’ LIMITED, DAIRY AUSTRALIA, VICTORIAN FARMERS FEDERATION