Original article by Sue Mitchell
The Australian Financial Review – Page: 3 : 23-Aug-16

Australian-listed retailer Woolworths has again changed its customer loyalty scheme. This is the third modification of the scheme in 10 months. The company decided to reintroduce Qantas Frequent Flyer points in order to make the system more attractive to AB-demographic shoppers, who switched to other supermarkets when these points were removed from the scheme in 2015. Analysts have welcomed the changes to the scheme.

CORPORATES
WOOLWORTHS LIMITED – ASX WOW, BWS – BEER WINE SPIRITS, CALTEX AUSTRALIA LIMITED – ASX CTX, AUSTRALIAN CENTRE FOR RETAIL STUDIES, BIG W DISCOUNT STORES, QANTAS AIRWAYS LIMITED – ASX QAN