Original article by Sue Mitchell
The Australian Financial Review – Page: 1 & 2 : 7-Dec-16

US e-commerce retail Amazon has applied for more than 250 trademarks in Australia, covering some 30-plus categories of products and services. The retail had previously lodged a number of trademark applications in the mid-2000s, including Amazon Prime and Amazon Fresh. The Amazon Prime subscription video-on-demand service is expected to be formally launched in Australia in 2017. Data from Roy Morgan Research shows that Amazon boast a 50 per cent share of online retail sales in the US.

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