Original article by
B&T – Page: online : 19-Dec-16

In the past week both Bauer Media and now News Corp’s magazines division have made the decision to withdraw from the Audited Media Association of Australia (AMAA) magazine circulation measurement system (as reported in B&T’s article "Is This The End For The AMAA as News Corp Follows Bauer And Pulls The Audit Pin?"). Both magazine publishers have argued that the AMAA doesn’t properly capture the new reality by measuring digital readership of titles properly. The Roy Morgan Cross-Platform Audience figures which measure across print, website and app are the most accurate way to properly measure the breadth of readership of a title – whether a magazine or a newspaper. Advertisers are increasingly relying on the average issue readership figures provided by the Roy Morgan Cross-Platform Audience metric to buy their print advertising to target the correct audience.

CORPORATES
ROY MORGAN RESEARCH LIMITED, BAUER MEDIA AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, AUDITED MEDIA ASSOCIATION OF AUSTRALIA LIMITED