Original article by Max Mason
The Australian Financial Review – Page: 1 & 4 : 17-Aug-17

The cost of broadcasting rights for major sports events has risen sharply in recent years, but Seven West Media CEO Tim Worner says media companies cannot afford to pay any more than at present when negotiating new deals. He adds that rights deals should reflect the higher profile that free-to-air coverage has brought to sports that were previously exclusively on pay-TV. Nine Entertainment Company CEO Hugh Marks says that while Nine is keen to secure the rights to all cricket formats, the cost and likely financial returns will be key considerations.

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