Original article by Sue Mitchell
The Australian Financial Review – Page: 15 : 12-Sep-17

Procter & Gamble’s MD for Australia and New Zealand, Antoine Brun, claims that Australian consumers are not as interested in price promotions as some retailers in the $A90 billion food and grocery sector seem to think. He says retailers need to reduce their discounting "message", and instead focus more on product quality and innovation. Brun notes that extensive discounting discourages product innovation. Procter & Gamble’s brands include Oral B, Duracell and Gillette.

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PROCTER AND GAMBLE AUSTRALIA PTY LTD, PROCTER AND GAMBLE COMPANY, CHEMIST WAREHOUSE, PRICELINE PHARMACY, IRI