Original article by Roy Morgan Research
Market Research Update – Page: Online : 29-Sep-17

A Roy Morgan Single Source survey has found that customer satisfaction with Foodland in August 2017 was 94.4%, making it the top performer among the big five supermarkets. Foodland was also one of only two supermarkets to increase satisfaction over the last year, with an increase of 0.6% points. Roy Morgan’s "Retail Satisfaction Report-Supermarkets" also shows that both Foodland and Aldi (92.3%), lead Woolworths (90.0%) and Coles (88.4%) in terms of customer satisfaction. IGA is further behind on 84.7%. Meanwhile, of the two major supermarkets, Woolworths main shoppers spend 70.9% with them, compared to Coles main shoppers who spend 67.4% with Coles. Foodland shoppers are narrowly ahead with 71.0% spent at Foodland. Aldi is well behind the other four supermarkets, with only a 55.5% share of their customers spend. Over the last 12 months, IGA showed the biggest improvement in the share of their customers spend (up 4.7% points), followed by Coles (up 2.9% points) and Foodland (up 1.8% points). Those showing declines were Aldi down 3.1% points and Woolworths (down 0.5% points).

CORPORATES
ROY MORGAN RESEARCH LIMITED, FOODLAND AUSTRALIA LIMITED, ALDI STORES SUPERMARKETS PTY LTD, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS SUPERMARKETS, IGA