Original article by Darren Davidson, Dana McCauley
The Australian – Page: 23 & 25 : 19-Feb-18

Cricket Australia hopes to gain nearly $A1bn for its next broadcasting rights deal, compared with $A600m for the five year-deal that expires in 2018. However, free-to-air TV network executives have warned that the industry cannot afford a large increase in the cost of broadcasting rights. Some have noted that the new rights deal between European pay-TV company Sky and the English Premier League is significantly lower than the previous deal. There is speculation that a free-to-air network will bid for the cricket rights in partnership with Fox Sports.

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