Original article by Roy Morgan
Market Research Update – Page: Online : 3-Sep-18

Australia’s $2.9 billion fresh bread market is dominated by the two supermarket giants Woolworths Group and Coles Group who represent a combined 51.9% of the fresh bread market, according to the latest Roy Morgan results in the year to June 2018. Supermarkets now comprise over two-thirds of the entire fresh bread market, with the remaining 31% split between specialty bread shops including Bakers Delight, Brumby’s Bakery and other bread shops, and between delicatessens, milk bars, convenience store and other stores. Roy Morgan CEO Michele Levine says although Woolworths and Coles have now comprised over 50% of the fresh bread market for over five years, the success of Bakers Delight and Aldi in growing market share shows there is space for nimble competitors.

CORPORATES
ROY MORGAN LIMITED, WOOLWORTHS GROUP LIMITED – ASX WOW, COLES SUPERMARKETS AUSTRALIA PTY LTD, BAKER’S DELIGHT HOLDINGS LIMITED, BRUMBY’S BAKERIES HOLDINGS LIMITED, ALDI STORES SUPERMARKETS PTY LTD, IGA DISTRIBUTION PTY LTD