Original article by Roy Morgan
Market Research Update – Page: Online : 7-Sep-18

New research from Roy Morgan shows Costco as Australia’s leading discount department store with a customer satisfaction of 88.6% in July, just ahead of rivals Target on 88.5% and Kmart on 88.4%. The impressive ratings for the industry underlie that 87.5% of customers of discount department stores are satisfied, an increase of 1.1% points over the year. All five leading discount department stores increased their customer satisfaction, with the biggest improvement over the past year coming from Best & Less, which rose 1.8% year on year for a customer satisfaction rating of 86.4. These are the latest results from Roy Morgan’s Discount Department Store Satisfaction Report which is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their own homes.

CORPORATES
ROY MORGAN LIMITED, COSTCO WHOLESALE AUSTRALIA PTY LTD, TARGET AUSTRALIA PTY LTD, KMART AUSTRALIA LIMITED, BEST AND LESS PTY LTD, BIG W DISCOUNT STORES, COUNTRY ROAD LIMITED, HARRIS SCARFE HOLDINGS LIMITED