Ten lines up rebrand ahead of upfronts

Original article by Max Mason
The Australian Financial Review – Page: 31 : 8-Oct-18

The Ten Network is expected to release details of its strategy under new owner CBS Corporation at its annual "upfronts" on 31 October. Ten is preparing an overhaul of its branding, which is said to include minor changes to its logo and a repositioning of its digital channels with a view to targeting specific audiences. The network will also launch its Ten All Access subscription video-on-demand service later in 2018, while Ten is also establishing an in-house advertising sales team.

CORPORATES
TEN NETWORK HOLDINGS LIMITED, CBS CORPORATION, FOXTEL MANAGEMENT PTY LTD, MULTI CHANNEL NETWORK PTY LTD, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS

Leave a comment