Polly Waffle to make a comeback after success of Violet Crumble

Original article by Simon Evans
The Australian Financial Review – Page: 3 : 25-Jan-19

Adelaide-based Robern Menz has bought the iconic Australian brand Polly Waffle from Nestle and will relaunch the popular chocolate bar, which was discontinued in 2009. Robern Menz previously bought the Violet Crumble brand from Nestle in 2018, in a deal that has boosted sales turnover by 35 per cent. Phil Sims, the CEO of Robern Menz, says the company is focusing on niche strategies in order to compete with global confectionery groups.

CORPORATES
ROBERN MENZ GROUP, NESTLE SA

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