Original article by Lilly Vitorovich
The Australian – Page: 26 : 4-Mar-19

New data shows that Australians viewed 2.9 billion minutes of TV programs and movies via broadcast video-on-demand platforms in February 2019, compared with two billion minutes during the same month in 2018. The figures also show that there was a 41 per cent increase in the number of viewers who watched a program live, while the number who watched content when it suited them rose by 44 per cent year-on-year. ThinkTV CEO Kim Portrate says BVOD is more effective for advertisers than other social video platforms, and she notes that 500 advertisers opted to use BVOD for the first time in 2018.

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