Original article by Melissa Yeo
The Australian – Page: 20 : 26-Apr-19

BHP’s brand value is estimated to be $US6bn ($8.6bn) in Brand Finance’s latest rankings for the global mining sector. The resources giant has topped the list for a second successive year, and is followed by ArcelorMittal and Glencore. BHP launched a rebranding initiative in 2017, accompanied by a new marketing campaign.

CORPORATES
BHP GROUP LIMITED – ASX BHP, BRAND FINANCE PLC, ARCELOR MITTAL SA, GLENCORE PLC, VALE SA