Original article by Andrew White, Zoe Samios
The Australian – Page: 28 : 20-May-19

Foxtel’s recently-appointed chief product and strategy officer Alice Mascia has been recruited to help bolster its Kayo Sports and Foxtel Now streaming services and to help retain subscribers. Mascia says Foxtel is planning to introduce a loyalty scheme for customers, while customers who want to get a satellite set-top box for free when they get Foxtel installed are being asked to sign a 12-month contract; she says this should reduce customer churn. Foxtel’s churn rates increased to 17 per cent in the March quarter following a 11 per cent price rise in October, but they improved in April.

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