Original article by Andrew White
The Australian – Page: 19 : 30-May-19

Morgan Stanley has warned that the profits and advertising revenue of traditional media companies will decline as streaming video and music providers become more popular. This in turn has implications for the valuation of print and broadcast media companies. Morgan Stanley also says the rising cost of sports broadcasting rights may be unsustainable as TV networks’ revenue declines. The firm expects 70 per cent of Australian households to have access to a streaming service within five years.

CORPORATES
MORGAN STANLEY AUSTRALIA LIMITEDSTAN ENTERTAINMENT PTY LTDNETFLIX INCORPORATEDNINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NECSEVEN WEST MEDIA LIMITED – ASX SWMTEN NETWORK HOLDINGS LIMITEDPRIME MEDIA GROUP LIMITED – ASX PRTSOUTHERN CROSS MEDIA GROUP LIMITED – ASX SXLHT&E LIMITED – ASX HT1NOVA ENTERTAINMENT PTY LTDWIN CORPORATION PTY LTDAUSTRALIAN BROADCASTING CORPORATIONSPECIAL BROADCASTING SERVICE (SBS)