Original article by Roy Morgan
Market Research Update – Page: Online : 23-Jul-19

A Roy Morgan Single Source survey shows that more than 1.6 million Australians aged 14+ (8.1%) now download audio or video podcasts in an average four weeks, compared with less than 1 million just four years ago. Driving the growth in podcasts are downloads to mobile phones, which have more than tripled since 2015 to over 1.3 million Australians. Meanwhile, just over 410,000 Australians now download podcasts to computers, down from a peak of just over 570,000 in 2016. In addition, around 210,000 Australians download podcasts to their tablets in an average four weeks. The Single Source survey is derived from in-depth face-to-face interviews with 1,000 Australians each week and 50,000 each year.

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