Facebook needs years to regain trust

Original article by Zoe Samios
The Australian – Page: 19 : 2-Aug-19

Facebook’s chief marketing officer Antonio Lucio has conceded that it will take years for the social media giant to regain the trust of consumers and advertisers in the wake of a series of scandals. He has told the AdWeek conference that trust is built through "very meaningful action" rather than mere words. Meanwhile, Facebook executive Ime Archibong says the company still has much work to do to address some consumer concerns, including how it deals with hate speech.

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