Original article by Max Mason
The Australian Financial Review – Page: 29 : 23-Sep-19

Free TV Australia states that a code of conduct is needed to govern commercial relationships between free-to-air broadcasters and digital platforms such as Google and Facebook. Free TV notes that when a free-to-air broadcasters’ content is uploaded to a platform, it is the owner of the digital platform that sets the terms of how that content is monetised. The Australian Competition & Consumer Commission has recommended a code of conduct be set up that would require digital platforms to negotiate arrangements with media companies regarding data sharing and revenue, and that the Australian Communications and Media Authority oversee the code. However, Free TV would prefer the ACCC to monitor it.

CORPORATES
FREE TV AUSTRALIA LIMITED, GOOGLE AUSTRALIA PTY LTD, FACEBOOK AUSTRALIA PTY LTD, AUSTRALIAN COMPETITION AND CONSUMER COMMISSION, AUSTRALIAN COMMUNICATIONS AND MEDIA AUTHORITY