Original article by Sophie Elsworth
The Australian – Page: 15 : 2-Nov-21

Seven West Media is set to acquire regional broadcasting affiliate Prime Media in a $131.9m deal. The transaction will require approval from at least 50 per cent of Prime’s shareholders, and Seven West has indicated that investors who hold some 43.5 per cent of Prime’s shares have already expressed support for the deal. Seven West CEO James Warburton says the deal will extend the group’s audience reach and provide advertisers and media buyers with access to metropolitan and regional markets via a single platform. Seven’s previous bid for Prime in 2019 was blocked by key shareholders.

CORPORATES
SEVEN WEST MEDIA LIMITED – ASX SWM, PRIME MEDIA GROUP LIMITED – ASX PRT