Original article by Miranda Ward
The Australian Financial Review – Page: 23 : 17-Nov-21

Nine Entertainment Company has ruled out following rival Seven West Media in seeking to acquire its regional television affiliate. Nine CEO Mike Sneesby says the media group is gaining significant benefits from its "very close commercial partnership" with WIN Corporation without the need to buy the regional affiliate. Nine recently revealed plans to integrate the two companies’ sales teams, just months after the new affiliation agreement began in mid-2021. Sneesby has also flagged a push to increase Nine’s digital presence across its business.

CORPORATES
NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC,NINE NETWORK AUSTRALIA LIMITED,WIN CORPORATION PTY LTD,SEVEN WEST MEDIA LIMITED – ASX SWM,PRIME MEDIA GROUP LIMITED – ASX PRT