Original article by Rachel Baxendale
The Australian – Page: Online : 7-Jan-22

Advertising executives do not think the likely absence of Novak Djokovic from the Australian Open will have too much impact on ratings for the event, which will be broadcast by Nine Entertainment. Spinach Advertising general manager Ben Willee notes ratings for the Australian Open are determined by a range of factors, including whether there is an Australian player "who gets a long way through". Both Willee and Mumbrella head of content Damian Francis suggest a jump in COVID-19 cases could help ratings, with Willee noting a surge in cases means people are more likely to be staying home and watching television.

CORPORATES
NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, SPINACH ADVERTISING PTY LTD, MUMBRELLA