Original article by Tom Burton
The Australian Financial Review – Page: 8 : 23-Feb-22

The ABC has defended its decision to require mandatory logins for users of its iview platform from 15 March. Amongst other things, the public broadcaster argues that personalised iview services will allow users to receive program recommendations and resume watching a show at any time and on any device. The ABC also claims that a more personalised iview experience could prevent the loss of younger audiences, which it says appear to favour the enhanced platform offerings of international video-on-demand services. However, privacy advocates have expressed concern about the ABC’s push for iview logins.

CORPORATES
AUSTRALIAN BROADCASTING CORPORATION, IVIEW