Original article by Mark Di Stefano, Patrick Durkin
The Australian Financial Review – Page: 3 : 17-Aug-22

The Australian Football League was hoping to finalise its next broadcasting rights deal after the last round of the home-and-away season this weekend. However, insiders have suggested that the AFL will not rush a deal in order to secure the best outcome. The AFL Commission discussed the competing bids on Monday, and it hopes to sell the broadcasting and streaming rights for around $3bn. Incumbent free-to-air rights holder Seven West Media is confident that its deal will be renewed, with CEO James Warburton noting that it has a "very strong" relationship with the AFL.

CORPORATES
AUSTRALIAN FOOTBALL LEAGUE, SEVEN WEST MEDIA LIMITED – ASX SWM, SEVEN NETWORK LIMITED