Original article by John McDuling
The Age – Page: Online : 18-Oct-22

Rupert Murdoch’s proposal to reunify News Corp and Fox Corp is worthy of scrutiny. Both companies have changed significantly since being split in 2013. News Corp now derives the bulk of its revenue from digital real estate advertising rather than newspapers; likewise, Fox Corp’s focus has shifted to live news and sports after selling most of its entertainment assets to Disney. Combining the two companies makes some strategic sense, with the potential for greater cross-promotion across media platforms. Meanwhile, Barclays analysts have speculated that the reunification proposal may be aimed at preparing the companies for even more challenging economic conditions.

CORPORATES
NEWS CORPORATION – ASX NWS, FOX CORPORATION, BARCLAYS BANK PLC