Original article by Roy Morgan
Market Research Update – Page: Online : 13-Apr-23

The latest Roy Morgan Digital Payments Report shows that Afterpay is now used by over 3.3 million Australians (15.6% of the population). It is just ahead of Apple Pay, which is now used by over 3.2 million Australians (15.2%). However, current trends show that Apple Pay is poised to overtake Afterpay in the next few months. Apple Pay has increased its usage in the local market significantly from a year ago, up from 11.1% of Australians in February 2022, an increase of 4.1% points in a year. In contrast, usage of Afterpay has increased from 14.1% of Australians a year ago to 15.6%, an increase of just 1.5% points in a year. These new digital payment findings are from Roy Morgan Single Source, Australia’s leading consumer survey, derived from in-depth interviews with around 60,000 Australians annually.

CORPORATES
ROY MORGAN LIMITED, AFTERPAY LIMITED, APPLE PAY