Original article by Aisha Counts, Jesse Levine
The Australian Financial Review – Page: Online : 26-Jul-23

Analysts and brand agencies warn that Elon Musk’s move to rebadge Twitter’s product name and scrap its well-known bird logo could backfire. They estimate that it could reduce the value of the brand by between $US4 billion and $US20 billion. Steve Susi from Siegel & Gale says it took Twitter more than 15 years to earn that amount of brand equity globally, while Todd Irwin of brand agency Fazer notes that Twitter is one of the most recognisable social media brands. There have also been claims that Meta already owns the tradmark for the letter ‘X’ with regard to social media.

CORPORATES
TWITTER INCORPORATED, SIEGEL AND GALE INCORPORATED, FAZER