Content quotas won’t guarantee another Bluey, says Ten boss

Original article by Calum Jaspan
The Sydney Morning Herald – Page: Online : 22-Sep-23

The Ten Network recently rebranded its 10Shake secondary channel as Nickelodeon, a children’s-focused channel owned by US parent company Paramount that was previously broadcast on Foxtel. Paramount Australia’s chief content officer and co-vice president Beverley McGarvey says bringing Nickelodeon to free-to-air TV will give Australian children access to a larger range of content aimed at young audiences. McGarvey adds that imposing children’s content quotas would not result in another global hit like Bluey, arguing that the animated show’s success is due to the fact that it is brilliant rather than a content quota system.

CORPORATES
TEN NETWORK HOLDINGS LIMITED, NICKELODEON, PARAMOUNT GLOBAL

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