Original article by
Australian Retailers Association – Page: Online : 26-Sep-23

Research from the Australian Retailers Association in collaboration with Roy Morgan shows that more than 5.3 million Australians will celebrate Halloween in 2023, an increase of 300,000 year-on-year. Those celebrating Halloween plan to do so in a variety of ways, such as attending or hosting a Halloween-themed party, decorating their homes, getting dressed up and going out, or staying home and welcoming trick or treaters. Total spending on Halloween is forecast to reach $490m, up 14 per cent on 2022; average spending per person is forecast to rise 8.1% to $93. ARA CEO Paul Zahra says the increased spend this year in the face of cost-of-living pressures demonstrates the growing popularity of Halloween in Australia, particularly for adults.

CORPORATES
AUSTRALIAN RETAILERS ASSOCIATION, ROY MORGAN LIMITED