Original article by Robyn Ironside
The Australian – Page: Online : 4-Oct-23

Data collected by flight booking systems provider Amadeus has revealed huge interest in flights to cities where pop singer Taylor Swift is performing. With tickets to concerts by Swift in Sydney and Melbourne in February 2024 going on sale in the last week of June, Amadeus data shows that searches for flights for Sydney and Melbourne were up 44 per cent week-on-week. Australian Travel Industry Association CEO Dean Long says it has been a long time since they had seen an event that has attracted as much interest as the Swift tour, while Accommodation Association of Australia CEO Michael Johnson said the Swift tour was turning out to be a "sugar hit" for the industry with thousands of rooms booked.

CORPORATES
AMADEUS GLOBAL TRAVEL DISTRIBUTION SA,[SPACE]AUSTRALIAN TRAVEL INDUSTRY ASSOCIATION,[SPACE]ACCOMMODATION ASSOCIATION OF AUSTRALIA

AIR TRAVEL – AUSTRALIA,[SPACE]POPULAR MUSIC – UNITED STATES]