Original article by Roy Morgan
Market Research Update – Page: Online : 2-Nov-23

Research by the Australian Retailers Association in partnership with Roy Morgan reveals that shoppers are tipped to spend $6.36bn across the four-day Black Friday/Cyber Monday weekend (November 24-27); this is up 3.0% from last year. It is expected that many Australian shoppers will use the sales extravaganza to purchase gifts for Christmas. Broader pre-Christmas spending in 2023 is tipped to edge in line with last year’s results as shoppers increasingly tighten their budgets in the wake of the cost-of-living crisis. Provisional forecasts by the ARA and Roy Morgan suggest that $66.8bn will be spent in the November to December 24 Christmas trading period – broadly in line with last year (up slightly by 0.1% or $74,000).

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN RETAILERS ASSOCIATION