Free-to-air TV beats streaming giants for events

Original article by Zoe Samios, Sam Buckingham-Jones
The Australian Financial Review – Page: 21 : 29-Nov-23

The federal government will shortly introduce a bill giving effect to its ‘prominence’ framework for local broadcasters. The legislation will require manufactures of smart TVs to prominently display the channels and apps of free-to-air networks on their interfaces. Streaming companies often pay to have their apps appear in prime positions on connected TV interfaces. The legislation will also include changes to the anti-siphoning rules for major sports events, with free-to-air networks to be given priority in discussions regarding broadcast deals. The government also intends to add women’s sports and para-sports to the anti-siphoning list.

CORPORATES

Leave a comment