Corporate fans boost ticket sales for Open

Original article by Ayesha de Kretser
The Australian Financial Review – Page: 8 : 10-Jan-24

The organisers of the Australian Open are hoping for another record attendance at the first grand slam tournament of the year, after the 2023 event attracted a total crowd of 839,192. Tennis Australia’s chief commercial officer Cedric Cornelis says that ticket sales to date have been significantly stronger than in 2023. Meanwhile, Corporate Traveller’s MD Tom Walley notes a post-pandemic trend for business travellers to combine their trip with leisure activities such as attending sports events, in order to justify the cost of travel. The company expects the number of business travellers attending the Australian Open to be 21 per cent higher than in 2023.

CORPORATES
AUSTRALIAN OPEN TENNIS, TENNIS AUSTRALIA, CORPORATE TRAVELLER

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