Original article by Matthew Elmas
The New Daily – Page: Online : 20-Feb-24

Telstra has started to deploy an artificial intelligence tool called Ask Telstra to assist staff in handling customers’ complaints. Ask Telstra is powered by Microsoft Azure OpenAI, and is intended to be an internal search engine that will allow employees in the telco’s stores and call centres to access customers’ data quickly when they make a complaint or seek assistance. Professor Gary Mortimer from the Queensland University of Technology believes that unscripted, synthetic and natural AI voice interactions will eventually become the norm for retailers.

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TELSTRA CORPORATION LIMITED – ASX TLS, QUEENSLAND UNIVERSITY OF TECHNOLOGY