Original article by By Roy Morgan’s Retail & Consumer Trends Expert Laura Demasi
Market Research Update – Page: Online : 6-Mar-24

Despite the intense cost-of-living pressures on households over 2023 the much-feared consumer spending ‘cliff’ did not come to pass, with retail sales steadied by record population growth, continued strong employment, and the dwindling remains of record household savings. With 2024 set to be another uncertain year, Roy Morgan unveils its retail sales forecast and steps through some of the factors that will shape how the year might unfold. Roy Morgan’s preliminary retail forecast for 2024 sees the year ending with retail sales still about 8.4% higher than the pre-pandemic trend; based on retail sales growing at the normal rate of 3.4% each year, which is the annual average growth rate from 2010-2023, excluding the much higher pandemic years (2020-22).

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