Original article by Roy Morgan
Market Research Update – Page: Online : 23-Apr-24

Roy Morgan’s Retail, Social and Consumer Trends Expert Laura Demasi presents a Roy Morgan Business Address on the consumer trends shaping Retail, as sales flatten amid the ongoing cost of living crunch. The Future of Retail Business Address explores how consumers are coping in this pressured environment: who is the hardest hit, how Australians are adjusting their spending, which cohorts still have spending power, and the surprise retailers winning in this environment. The Address also outlines Roy Morgan’s forecast for annual retail sales for 2024.

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