Original article by Shannon Molloy
News.com.au – Page: Online : 8-May-24

Professor Amanda Lotz from the Queensland University of Technology believes that one of Australia’s three commercial free-to-air TV networks will not survive until the end of this decade. She says the sector is in a "death spiral" and it possible that just one network will be viable in the long-term. The three networks had combined advertising revenue of $7.7bn in 2006, but this had fallen to $3.8bn in 2020-21. The Ten Network’s future in particular is uncertain, given that it may not be very appealing to potential buyers of parent company Paramount Global. Media commentator James Manning says a private equity firm seeking a "bargain buy" might be the most likely buyer of Ten.

CORPORATES
TEN NETWORK HOLDINGS LIMITED, PARAMOUNT GLOBAL, QUEENSLAND UNIVERSITY OF TECHNOLOGY