Original article by Roy Morgan
Market Research Update – Page: Online : 10-Jul-24

A special Roy Morgan survey of Australian farmers shows that 57% say the biggest challenge they are facing is economic conditions (including inflation/prices); this is up 8% points from a year ago and 22% points higher than in 2022. In a clear second place is Government policy, mentioned by 23% of farmers (up 11% points from 2023 and up by 17% points from 2022). Staffing issues, including finding sufficient labour for their farms, are the third most prominent issue (mentioned by 18% of farmers as the biggest challenge they face, up 5% points from a year ago). Filling out the top five issues are weather (mentioned by 16% of farmers), business viability (also at 16%) and climate change (mentioned by only 7% of farmers, and down from a year ago). The results of the special Roy Morgan Farmer AgTech Survey are based on 1,001 in-depth interviews with Australian farmers conducted during April and May 2024.

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