Original article by Carrie LaFrenz
The Australian Financial Review – Page: 13 : 30-Oct-24

Premier Investments will hold a 51.5 per cent stake in Myer Holdings if a deal to sell its Apparel Brands division to the department store group is approved by shareholders. Premier’s chairman Solomon Lew will personally control about 27 per cent of Myer and become a director of the iconic retailer. The deal includes brands such as Just Jeans, Jay Jays, Dotti and Portmans; Premier will then focus on its Smiggle and Peter Alexander brands. Myer’s executive chair Olivia Worth says the deal will allow the Myer One customer loyalty program to target a younger demographic.

CORPORATES
PREMIER INVESTMENTS LIMITED – ASX PMV, MYER HOLDINGS LIMITED – ASX MYR, APPAREL BRANDS, JUST JEANS PTY LTD, JAY JAY’S JEANS WAREHOUSE PTY LTD, DOTTI, PORTMANS PTY LTD, SMIGGLE PTY LTD, PETER ALEXANDER SLEEPWEAR PTY LTD