Nine mulls future of talkback amid exits and cuts

Original article by Sam Buckingham-Jones
The Australian Financial Review – Page: 21 : 9-Dec-24

Nine Entertainment’s radio division posted revenue of $103m in 2023, compared with $131.8m in 2019. Nine Radio contributes less than four per cent of the listed media group’s overall revenue, and 1.6 per cent of group EBITDA. Nine’s flagship radio stations are focused on talkback, which is competing with podcasts and streaming music platforms for audiences. Nine Radio director Tom Malone is confident about the future of the group’s radio arm. However, further on-air changes at Nine’s radio stations are possible following an overhaul at 6PR in Perth, where a recent ‘reset’ resulted in several presenters being axed and the breakfast show being extended by an hour.

CORPORATES
NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, NINE RADIO PTY LTD, 6PR SOUTHERN CROSS RADIO PTY LTD

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