Original article by Sam Buckingham-Jones
The Australian Financial Review – Page: 14 & 19 : 1-Apr-25

Warner Bros Discovery’s Max streaming service debuted in an already crowded Australian market on Monday. Warner Bros Discovery executive Jean-Briac Perrette is upbeat about the outlook for the sector, contending that streaming will be a "fantastic business". Perrette expects Max to be profitable in Australia within three years, and he has not ruled out acquisitions in the local market. Much of the HBO content that was previously available on Foxtel’s Binge streaming platform will now exclusively on Max.

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