Original article by
Australian Retailers Association – Page: Online : 7-May-25

A survey by the Australian Retailers Association and Roy Morgan has found that 30 per cent of Australians are set to celebrate Mother’s Day in 2025, which equates to seven million people. This is 2.7 million fewer people than in 2024, although the projected average spend is up from $102 last year to $141. In total, Australians are expected to spend $1 billion on Mother’s Day this year, which is virtually unchanged from a year ago despite tighter household budgets. Some 37% of respondents say flowers will be their gift of choice, while 20 per cent will opt for food and beverages. Other popular gifts include gift vouchers (10%), personal care items (10%), clothing and shoes (9%) and house-related gifts such as homewares and gardening hardware (7%). The ARA’s Fleur Brown says that special spending events like Mother’s Day help to keep the retail sector resilient.

CORPORATES
AUSTRALIAN RETAILERS ASSOCIATION, ROY MORGAN LIMITED