New Australian free-to-air TV rules could allow alcohol ads from 10am, even on weekends and school holidays

Original article by Amanda Meade
The Guardian Australia – Page: Online : 21-May-25

Free TV Australia has proposed a revised code of practice for the nation’s commercial broadcasters. Amongst other things, the industry lobby group is pushing for M-rated TV programs to be broadcast for five hours during the daytime, rather than three at present; alcohol advertisements are permitted during M-rated blocks of programming, and Free TV Australia wants there to be no restrictions on such ads during weekends and school holidays, when children are most likely to be watching TV. It also proposes retaining the current loophole that allows alcohol ads to be shown during live sports broadcasts. The Australian Communications & Media Authority is currently reviewing the proposed changes to the code, which has not been updated for about a decade.

CORPORATES
FREE TV AUSTRALIA LIMITED, AUSTRALIAN COMMUNICATIONS AND MEDIA AUTHORITY

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