Original article by Roy Morgan Research
Market Research Update – Page: Online : 18-Aug-14
A Roy Morgan Single Source survey has found that 10,699,000 Australians aged 14+ took at least one holiday of at least three nights’ duration in the year to June 2014. Some 4.5 per cent of these people opted for a cruise holiday for their last long trip, compared with just 3.2 per cent in the year to June 2011. The South Pacific was the most popular cruise destination in the year to June 2014, while 33.4 per cent of Australians who opted for a cruise holiday were in the 50-64 age group and 37.5 per cent were aged 65+
CORPORATES
ROY MORGAN RESEARCH LIMITED, P&O CRUISES AUSTRALIA LIMITED, THE PENINSULAR AND ORIENTAL STEAM NAVIGATION COMPANY, ROYAL CARIBBEAN CRUISES LIMITED