Original article by Edmund Tadros
The Australian Financial Review – Page: 10 : 21-Dec-22
It is estimated that it typically costs between $2m and $2.5m to produce one hour of premium Australian drama. This compares with $US5m to $US7m ($7.5m to $10.4m) an hour for premium streaming content in the US. Former Nine Entertainment CEO Hugh Marks contends that Australia can produce drama programs on this scale, but the focus needs to shift from the current emphasis on quotas regarding the number of hours of local content that TV networks must broadcast. He argues that Australia must produce content that will appeal to global audiences, and that the industry must become more open to overseas funding sources. Marks is now the co-CEO of production and distribution studio Dreamchaser.
CORPORATES
NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, DREAMCHASER